Rise and Fall
Rise and Fall is a representation of our harsh yet dreamy surf conditions around the Great Lakes. It’s raw, honest and simple—not unlike life itself. The mark is derived from the tools we use to navigate our rough, and unpredictable waters; the colours are extracted from the diversity of our extreme seasons, and the aesthetic is a translation of our everlasting stoke. As summer ends and fall approaches, it is time to prepare for the best season with our fresh water threads.