The Aloha Shirt
The Aloha Shirt
The Aloha Shirt
The Aloha Shirt
The Aloha Shirt
The Aloha Shirt
The Aloha Shirt
The Aloha Shirt

The Aloha Shirt

Regular price $75.00 Save $-75.00
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The Aloha Shirt: Spirit of the Islands is the most colorful and complete book published on the most enduring souvenir ever invented: the Hawaiian shirt.

Beautifully illustrated with hundreds of images, this book recounts the colorful stories behind these marvelous shirts: as cultural icons, evocative of the mystery and the allure of the islands, capturing the vibe of the watermen culture and lifestyle -- casual, relaxed, and fun. Valued by professional collectors and by millions of vacationers and servicemen, these shirts are enjoying a fashion revival.

Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, the author evokes the world of the designers, seamstresses, manufacturers, and retailers of the Golden Age of the Aloha shirt (from the 30s through the 50s), who created the industry and nurtured it from its single-sewing-machine-shop beginnings to an enterprise of international scope and importance. Here, too, are the fun-loving 60s, interviews with collectors who preserve these shirts as fine works of art; and insights into the roles of coconut buttons, matched pockets, woven labels, and exotic fabrics in the evolution of the Aloha shirt.

Lavishly illustrated with hundreds of full color, never-before-published shirt images, vintage black-and-white photographs, and priceless examples of period "Hawaiiana," the book features separate chapters on the innovative artists, risk-taking manufacturers, and silky fabrics behind the success of the world’s most famous shirt.

The Aloha Shirt is both a dazzling, fun-to-browse art book, and a fascinating chronicle of the world’s love affair with Hawaii.

Dale Hope has spent his life in the garment industry in Hawaii. He inherited his parents' clothing business, then bought and served as creative director of the legendary Kahala label. He has also worked with Patagonia on the Pataloha label. Dale is an avid waterman and lives in Honolulu, HI.

Gerry Lopez, author of Surf Is Where You Find It, made his reputation at Pipeline, then went on to a lifelong career in surfing, snowboarding, and stand-up-paddle. He co-founded Lightning Bolt® Maui surfboards, was instrumental in developing the high-performance shortboard, and has appeared in many films. He lives in Bend, OR.

Yvon Chouinard is the founder and owner of Patagonia, Inc., and author of Let My People Go SurfingThe Responsible Company, and Simple Fly Fishing. He lives in Ventura, CA.

CANADA

FREE Curbside Pickup
FREE Orders over $100, excluding boards (shipped using Canada Post Expedited Parcel with tracking)
$10 Flat rate shipping for soft goods and select hard goods accessories for orders under $100
$30 Surfskates, iSUPs, balance boards, skimboards, bodyboards, board bags
$100 Surfboards shorter than 8 foot
$200 Surfboards 8 foot and longer
If you prefer, choose CURBSIDE PICK-UP to avoid any costs and pop by our shop at your leisure to collect your online order. Our shop is currently closed for the holidays and this service will resume on January 5th, 2021.  

CONTINENTAL USA*

FREE SHIPPING Orders over $200 anywhere in Continental United States
$10 Flat rate shipping for soft goods and select hard goods accessories for orders under $200
$40 Surfskates, iSUPs, balance boards, skimboards, bodyboards, board bags
$250 Surfboards shorter than 8 foot
$500 Surfboards 8 foot and longer

*Additional charges may apply for shipments to Hawaii and Alaska
Any duties, taxes or associated brokerage fees will be the responsibility of the customer. For additional shipping inquiries — please email us at aloha@surfthegreats.org.

INTERNATIONAL

We proudly ship worldwide and have shipped products to over 25 countries. International shipping rates are calculated by weight and are shown at checkout. Additional international shipping fees will apply to surfboards and oversized items.

Orders will be packaged and ship out within 2 business days (our shop is closed Sundays and Mondays)

For returns, exchanges and all customer service inquiries please visit our Customer Care page.