For over 20 years, Patagonia has organized a Tools Conference, where experts provide practical training to help activists be more effective in their fight. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Each chapter, written by a respected expert in the field, covers essential principles as well as best practices and is accompanied by a hands-on case study that demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard and Terry Tempest Williams. Patagonia hopes the book will be dog-eared and scribbled in and always at hand, an insightful resource and reliable companion to the environmental movement.