New Arrivals

The Florence Crew T-Shirt is a 100% cotton tee. Breathable and perfect for everyday wear.

The Florence Formula Long Sleeve T-Shirt is a 100% cotton tee. Breathable and perfect for everyday wear.

The Florence Long Sleeve Hooded Rashguard, is fast becoming Florence's most known-for piece of gear. With a 50+ UPF rating, it offers a snug, compression fit and a three-panel hood for extended water sessions. The soft, recycled polyethylene visor ensures comfort, making it a must-have for in-water adventures.

Benefits

• Light compression fit feels good in the water.
• UPF 50+ rating blocks harmful sun rays.
• 4-way stretch
• Raglan sleeves improve fit and flexibility.
• Three-panel hood gives you added sun protection during long periods in the water.
• Recycled polyethylene visor is softer than traditional EVA and more comfortable against your head.
• Flatlock stitching is low profile and prevents chafing.
• Boardshort tie loop sits inside the waistband so you can lock things down in turbulent water.
  

Details

• 80% recycled nylon / 20% spandex
• Machine wash cold
• Hang dry

The Florence Long Sleeve UPF Shirt features a 50+ UPF rating, moisture-wicking fabric to keep you cool and a 4-way stretch knit construction that is designed to prevent 'bagging out' if you jump in the water after a long trek.

Fit Guide
Fits true to size. Size up for a looser fit.

Benefits

• UPF 50+ rating blocks harmful sun rays.
• Antimicrobial treatment maintains freshness during high output activity.
• FLORENCE logo down the wearer's left arm.
• Engineered stretch.
• 'EQUIPMENT MODERN' reflective heat transfer
• Breathable, antimicrobial armpit panels keep you feeling fresh.
• Quick dry fabric wicks moisture.
• Yellow utility 'locker' loop helps you hang your garment to dry to extend its longevity.
• Set on / raglan sleeves improve fit and flexibility.
• OEKO-TEX® certified.
  

Details

• Body: 100% Recycled Polyester
• Side Panels: 100% Polyester
• Machine Wash. Line Dry

The Florence NST Crew is a 100% cotton, crewneck sweatshirt to provide warmth at dawn or act as a makeshift pillow during long travels towards undisclosed slabs.

Fit Guide
Standard fit. True to your usual size. Size up if you want a looser fit.

Details

• 100% Cotton
• Machine wash cold. Tumble dry low
• Hang dry when possible to maximize the garment's longevity

The Florence Airtex Trucker Hat is a breathable, versatile cap for high-output activity.

Benefits

• Self-embroidered logo patch
• Perforated AIRTEX paneling adds breathability
• Mechanic 2-way stretch for comfort
• Adjustable snapback closure
• Six-panel trucker fit
  

Details

• 100% Nylon
• Hand wash.
• Hang dry

The Florence Logo Twill Hat is a 100% recycled cap for everyday wear.

Benefits

• Performance sweatband manages moisture
• Polysnap closure to customize the fit
• Brand embroidered twill applique

Details

• 100% recycled polyester twill
• Hand wash
• Hang dry

The Florence Airtex Unstructured Hat is a 100% recycled, crushable, and packable hat designed for running, climbing, light packing, prone paddling, and more. Its breathable AIRTEX mesh offers excellent water drainage.

Benefits

• Crushable, packable construction.
• Mesh paneling is extremely breathable and provides great drainage for in-water use.
• Soft EVA foam brim is comfortable and flexible.
• Performance sweatband manages moisture.

Details

• 100% recycled polyester
• Hand wash
• Hang dry