Brainfreeze: An epic polar bear dip for youth mental health
We missed you in 2020, but Brainfreeze is back, baby! A community event by Surf the Greats and Jack.org, Brainfreeze has been bringing people together to break the ice and raise money for youth mental health since 2018. With five cities and counting, and hundreds of brave Polar Bears across the country, it's quickly grown into one of the largest polar bear dips in Canada. And this year, we're going virtual! Pack your wooly socks, get your camera ready, and take the icy plunge for youth mental health.
Dip Your Way
Polar Bears are strong and independent. Push your limits and break the ice in a solo lake-jumping adventure. Caution: may do a lot of good for Canada's youth.
Polar Bears do well in groups. Bring your bubble together for an unforgettable and Instagrammable leap into a cold lake - and change lives while you're at it.
No access to a body of water? Make your own! Take an ice bath or freeze your backyard kiddie pool. Polar Bear's choice.
How to Brainfreeze...virtually!
- Decide whether to go solo, gather your bubble, or commit to an Ice Challenge (Polar Bear's choice).
- Register today for $25. And all Polar Bears get a custom hat when they hit their $100 fundraising minimum!
- Led by the wonderful and engimatic Antonio Lennert, get access to our 30-day meditation challenge, tidal flow yoga class, and a Wim Hof Method workshop.
- Take to your local lake, beach, pool, or even your bathtub the week of December 1st 2021 (to ensure maximum chill factor).
- Fundraise in your community to support your efforts. 100% of your fundraising goes towards Jack.org's award-winning mental health resources, and globally-recognized youth mental health initiatives from coast-to-coast-to-coast.
100% of your fundraising efforts goes to Jack.org, Canada's only charity training and empowering young leaders to revolutionize mental health in every province and territory.
Celebrating an Iconic Polar Bear
Lucas Murnaghan was part of the soul of Brainfreeze for years. A co-owner of Surf the Greats, water photographer, orthopaedic surgeon, and loving partner, son, and friend, Lucas passed away in March 2021. Lucas chased his passions and always encouraged those around him to do the same. This year, we’ll be participating in his honour. Learn more about Lucas' journey and the memorable impact he made on the people he loved and the communities he touched.