A Pool Party in Lake Ontario with Jack.org and Othership

Canada’s coolest polar plunge for youth mental health is back in style this season and we want you to join us. This year, Brainfreeze is being hosted by our good friends at Othership, and, as always, Jack.org. We’re ready to make BIG waves this year, so we’re inviting you all to join us for the biggest and chilliest pool party this city has ever seen!

Young people need mental health support, representation and education now more than ever, and every Polar Bear that takes the plunge helps. So grab some friends and take the plunge with us. Register now, fundraise and together lets revolutionize youth mental health in Canada!

When: Saturday, November 4 at 10:00 a.m.
Where: Woodbine Beach
Why: To revolutionize youth mental health, and to collectively celebrate our capacity to shift + change!
How: Grab some buddies, create a team, or join a team and share the stoke! 
Cost: Free to participate, fundraising for youth mental health encouraged. Be sure to sign up to receive important event information and to be entered to win amazing fundraising prizes including passes to Othership, surf lessons from Surf the Greats and custom outfits from Lululemon.

Gather your towel  + bather and come touch the edge of aliveness. Let’s make a splash!

register now

About Brainfreeze

Brainfreeze began in 2018 as an initiative between Jack.org and Surf The Greats to raise urgently-needed funds for youth mental health. It started with 50 Polar Bears on a beach in Toronto and the Brainfreeze community has snowballed since then. Last year, five amazing Canadian cities and hundreds of people took the plunge in support of Jack.org. Since its inception, Brainfreeze has raised over $450,000. 

Brainfreeze has become an iconic tradition for mental health advocates and brave souls alike in support of a better future for youth mental health. This year, the community is growing, and are excited to have Othership host the event as an exciting Pool Party on Lake Ontario.

Register for free and join us for a morning of movement, breathwork, cold dip, and community. If you're looking to make a splash in the youth mental health space, this is an energizing way to do it. 100% of funds raised support Jack.org's youth mental health programs.

About Jack.org

Jack.org is a leading mental health charity that works alongside youth to build communities and systems that support their mental health. Its vision is to build a world where young people can thrive in mental wellness, and where distress becomes a thing of the past. Our programs give young people the education, skills, platform, and resources to support mental health and make a difference in their communities. We're building a world where all young people understand how to take care of their own mental health and look out for each other. 

About Othership

Othership believes that learning to regulate yourself and your emotions in a world that can't be regulated can and should be a memorable voyage - maybe even an adventure.

Othership is building the future of emotional wellness by offering journeyers an immersive and social sauna + ice bath experience.

About Surf the Greats

Surf the Greats aspires to establish and foster community through the adventure of surfing the Great Lakes and beyond. We aim to unite Canadian surfers from coast to coast and every lake and river in between. We educate, explore, and share through the medium of surf, while reconnecting with the magnificence of this great country of ours.

Born from our passion of adventure and exploration, we honour and celebrate the power of nature. We are the culmination and emergence of a Northern surf culture founded in community, diversity, and conservation.

Fundraising Tips 

• Customize Your Personal Page: Your fundraising page comes pre-loaded with basic information, but adding your own flair goes a long way.
• Send Direct E-mail Requests: Personal messages are the best way to ask friends and family to support you. 
• Put Some Skin in The Game: Make a donation to yourself and ask your supporters to match it.
• Get Creative: Bring some love or levity to the lives of your friends and family by doing creative thank you for donations.

Rewards

• Make a self-donation of $50 or more and receive 2 passes to Othership's Yorkville location.
• Raise $250+ and receive a Brainfreeze beanie, custom quick dry towel and 2 weeks unlimited access to Othership's  Yorkville location.
• Top 5 fundraisers will receive 5 full custom fits from Lululemon valued at $500
• For every friend you get signed up, you’re both entered to win: 1 of 4 $50 gift cards to Surf the Greats or 1 of 4 Intro to Surf Lessons. Just enter their name at registration.

Frequently Asked Questions

WHY WOULD I DO THIS?

Because mental health is more than just a trending topic. Every dollar you raise goes towards training and empowering Canadian youth to take a stand for mental health in their communities.

WHEN AND WHERE IS BRAINFREEZE HAPPENING?

Woodbine Beach, Nov 4 at 10:00 AM

WHAT CAN I EXPECT?

You can expect to join an incredible community of people who love to take on a challenge and do some good at the same time. Enjoy a morning of movement, breathwork, cold dip, and a dance party!

WHAT IF I NEED HELP FUNDRAISING?

We got you! Email donate@jack.org and we can help. 

WHAT SHOULD I BRING?

A towel, warm clothes, socks, hats, mitts, blankets, water shoes, and your bravery.

WILL THERE BE CHANGE ROOM FACILITIES AVAILABLE?

No. Come ready with your bathing suit under your clothes.

WHEN DO I GET MY PRIZES/PASSES?

You will be emailed the week after the event about how to claim your prize!